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tv   [untitled]    May 28, 2011 8:00pm-8:30pm PDT

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with photographs. it is really all about the business model. patch believe they can make money based on advertising. other local newspapers believe advertising is not enough to support journalism. i am interested in your thoughts on that, brian. and pat, i know that you are looking for 20, 30 times returns. >> what is that? >> i put in $1 million and i get $10 million out. >> we do not know what that is an public radio. [laughter] >> ok, thank you. i would like to ask our guests to keep the questions short and sweet. we have a lot of questions. >> patch is built on ad revenue, but not in the -- it is not just
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banner ads. it is about serving the community. there is a business community as well. small business owners who knew to be served, the sorts of at products that benefit them. all of these are good, from non profit, to different models. you mean that variety. i got an e-mail from taxable. i appreciate that. >> you have a question for pat as well? >> i think the business model in the media always changes. the big one that everyone has seen in their lifetime is, when i was a kid, tv was free. across america, it was funded by advertisers. today, the vast majority of americans pay a fee to get television. if the contact mix is right,
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hard journalism, entertainment, people will pay. all along the spectrum from the complete the paid to be completely ad-funded, you see it all today. one of the crisis we have now is the old model of classified advertising, paying for hard news journalism on paper has broken the, and is being replaced. that business model change had been a constant for 150 years. there are millions of models that work, and will be, and capital can chase them, as you get a 10x return, as you described. >> we want to get to everyone's questions. >> my name is alex. i have heard two major themes about new media. one, that it has a radical democratic potential, low barrier to entry, but i have also heard repeated again and
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again, in order for your model to be successful, in order for your web site to be successful, you have to hitch your wagon to a large, well-funded, established media corporation. i wonder, in light of that, how new, really, is new media? as the dust settles, is new media not just become the old media as it has been? how far have we come from a daily billing 60 years ago criticizing, saying the press is free only for those who own one. >> is a great question. i am going to go back to that first question, the quality of digital journalism. we are more than 15 years into internet news. still, you hear people say it is coming along. someday it will be good.
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quality journalism existed on the internet from day one. it was there. the internet journalists were winning awards from day one. there is a lot of noise surrounding it, which makes it seem worse, say, than "the chronicle." quality journalism is there. the new part of the media is not a new types of stories being told, but how they are being told, short for nurses long form, and how they are distributed on your one newspaper or magazine or one website, versus to run the mobile universe, or threat the internet universe, portals. do you want to give 30% of revenue to apple in order to distribute it? lots of publishers are making that decision. it is the distribution from free tv to pay tv and the change from the free online destination
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media to mobile everywhere media and the creation of brands there. along with the business model, that is what we are working on. >> the want to go to the next question. we have to get to everybody. >> my name is peter bergen. i am an investigative reporter. i do not write content, i do not right product. i do news reporting. i do not write material to put ads around. there are some assumptions coming from this gathering that i find troubling. many years ago, upton sinclair wrote a classical study of journalism. he said that the advertising model does not work. clearly, it does work, but the main thing that is missing from what everyone has been talking about so far is the consumer. when i read long form of journalism, which i write, i
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print it out. when i mounted an investigation of the region's last year of california, i collected about $7,000 from individuals and parlayed it into six print journeys, seven weeklies. got a lot of national coverage. it made some difference in people's lives, but i did not take a dime from any corporation. ok? so let's talk about how we go back to the model where people who need investigation, news -- because my duty is not to reflect corporations. let us not be proud that we are moving forward because we do not have journalist unions anymore. that's going back to selling the news that people need, and get rid of the middle man, which is turning out to be a lot of publishers. >> first, thank you for bringing
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that up. a great question. it gives me the opportunity to talk about two things i am passionate about, perspective and poor people. neither one of those things are efficient -- artificial when it becomes to becoming an millionaire. there is a website that i really liked called poormagazine. that has existed for the past 10 years, focusing on the homeless communities in the bay area. everything that they get is donations and they get few donations. they focus on the things that are ignored by the media outlets, and they are doing it specifically for the people on the streets. those are the kinds of people, the people that they are focusing on. but to be honest, they do not pay bills, they do not have money for advertising. the perspective that comes from
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those communities are often not what foundation's one. foundations usually go from labor of the month to flavor of the month. we are backed by foundations, so hopefully i am not biting myself in the ass. if you are foundation-funded, you have to focus on what the foundation wants. if you are advertising-focused, you have to focus on what the advertiser wants. so where is the space for this marginalized community? i did a story two years ago that focused on west oakland, dealing with asthma rates. nobody in west oakland had the money to pay for it, but everybody read it. i know because i walked around and handed out paper copies of it. how do we focus on those organizations, the people who cannot do it themselves?
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i am sorry to answer your question with a question, but it is something i am passionate about. >> hello, i am just graduating high school this year. i plan to pursue a career in journalism. like others, i get a constant reminder that it is a struggling field. personally, i am not too concerned with money. i am just passionate about journalism. like many others, i want to know what it is looking like for people like me, who are planning to pursue a career in journalism, what steps do i need to be taking? >> four years from now, i believe she will be out of journalism school, what will landscaped look like? >> it will look great because you are cheap labor. [laughter] and there is plenty of room for you to work their way up.
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if you really focus on digital skills that make you stand out from everyone else, you are going to make it. fundamentally, you need to write well. if you can do that, you will be successful in this industry. i honestly believe that there is plenty of room for people who want to pursue careers in journalism right now. >> what skills should they be learning, at this point, if they are just going into k school -- j scjool? -- school? >> certainly, the ability to write. being able to speak to the reader, you should certainly learn and probably already know how to do so, video. basically, how to use all of the social media channels available.
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but i would not really focus so much on those tools because they are getting easier and easier by the day. i am sure four years from now, -- you probably get that in school anyway, but you want to focus on the basics of understand your role as a reporter in a community. and jobs are becoming available. there is more hiring going on. that will continue, going forward. >> one question would be, who is a journalist? that fundamental question. does she have to go to journalism school for four years to be considered? how can she distinguish herself from a citizen journalist or a blogger? need there be a distinction? that goes into a whole nother question of who is a journalist. nobody wants to tackle that question. >> you should also visit new
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terms and talk to journalists about what they do. >> i will try to be quick. i think there is a spectrum of journalism and there are professionals. citizen journalists along the spectrum, but they are all valuable. i was going to say, one of the things you should learn how to do is promote yourself and promote your brand. you can get on tomorrow, you can build clips like no other time in history. you can do that on facebook, your web site. learning how to use your network to promote the thing that you care about, what to write about, is a huge scale that the internet will allow you to do. >> my name is claudia. i worked for pat. my question is for everyone on the panel. -- i work for patch. noting the lack of hispanics on the panel, how do newsrooms
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address in-language content and sourcing? try to get people in the community, the poor and marginalized, to interact with digital journalism? >> and journalists need to know more than one language, it is that simple. you need to be able to interact with members of your community that you normally would not be able to if you were restricted by language. that is what i tell my students. i always tell them to minor in spanish, not just because it will make them better reporters, but it will get them jobs in a wider variety of markets. so i do believe that is incredibly important. if you do not speak the language, you find somebody who does. you have them help you. if you were to cover
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communities, for example, who speak mandarin or cantonese, and you do not speak a word, that is not necessarily a limitation. action--- definitely be part of a journalist's training and anyone who is of having will have a better shot at telling stories. -- multilingual will have a better shot at telling stories. >> we are out of time. i want to thank all of our panelists. thank you all. and thank you all for coming. [applause]
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>> good morning. it will be the afternoon very soon. i am here today on the hottest day so far this year at o 'connell high school in san francisco. it focuses on our children, our youth, our kids. not only do we want them to keep busy, but in doing that, clearly, i am very lucky because i get to work with wonderful in the smart people that are working collaborative lead to provide all of these programs and make sure that the kids in
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richmond's are kept at a high level. they will be very much enriched by the programs that we are putting our back behind and our money behind. i am here today with carlos garcia. thank you for being here. the relationship with the school continues. the work with me as the education adviser, it constantly on a weekly of got every other day basis. letting us know about the programs we are doing, what more we can do. it is a topic i always want to keep in front of me. watching out for the future of our kids, watching out for their safety as well as their continuing harassment in all the programs that we have. along with carlos, we have marie
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sue. they are in charge of a lot of the programs that we have centralized and try to match all of the needs of their, making sure we have the best programs possible. she had a lot of announcements to make today. you will see more of this elsewhere. we are not standing on the soggy ground. now that we're doing things smarter, the recreation and parks department is there for us. they are here to make announcements about the summer programs we have had our reflective they are in his attempt to do more in the summer camp program, where more for you to make this city again reached the heights that it always has been how to embrace all of our youth and make all these programs as open as possible.
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paul has continued to advise me along with members of the juvenile probation department and other public safety agencies, that a safe city is not only a city that is safe on the streets, but also save in the sense that we have social services and social network programs that offer tremendous opportunities to go all over this city. they are here today to embrace these programs and work with us as closely as all the agencies would. we have community-based agencies. i want to just a knowledge of the advocates. they are here today, they worked with the leaders because one of the programs is something that i personally got involved in. as you know, i tried to make myself available to all of the different groups in the city.
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as we started talking about our budget challenges, i invited a lot of the community-based agencies in to talk with me. i had meetings with scores of community agencies have talked about the needs of the city and the youth to pay attention. we have had a relationship with advocates for some time. they were part of the group's that she brought in to see me. we talked very seriously about a generation of kids that are confronted with these new challenges that carlos knows so well. hall of the cities across the state, you won't be able to graduate unless you pass these very basic courses. we were confronted with ninth graders, about 900 of them have already been documented. they have failed grades in
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science and math. they will not going to proceed with a new beginning in high- school. they would not graduate at all. the only way you can give those grades past is if you fail in the normal course of business. however recognize many reasons for students not being able to succeed in the normal course of things. the only way you do it is with a makeup course. some thing that we call summer glasses. the summer classes are not when the part of the economic agenda this summer. they have been wiped out with somebody challenges to our school district before that summer glasses or not -- they exist. we took personal testimony of others to heart during one of the critical meetings a month ago. henderson, carlos, from city college, all of this working
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together and we talked about where we could work with maria to find the money that would be the underpinning for saving 900 kids and offering them class's to remediation those grades. we did come up with $250,000. we scraped under every rock. it was a personal challenge for me because it was something that i felt given not only the testimony that was given to us, the very sincerity that people wanted to see these kids and give them the opportunity, it resonated with me. i could see 900 kids not having the next generation without the opportunity to get into the jobs that we are creating with some of the other exciting companies, if you are not good at math and science, you don't
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graduate with that degree, you're not going to get the jobs that we're working so hard to unleash upon the city. with that vision in mind, it was natural for all of us to work together to scrape up that money had to make a commitment that this summer, was 900 kids will not be lost. we will have the summer class's. we will have them in cooperation with our school district in community college. with all of the agency's behind us working together to say that we will not allow this opportunity to abandon our selves. we found the money. we will have these summer classes and will allow these kids to get that opportunity to read to those grades with the hope that they will have passing grades. it will proceed to the high school of our city can't get the grades that they need to continue on. that was our commitments.
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how to emphasize. it begins with having an open door and the very able agencies that we have telling us these stories. it begins with our collaborating to make this happen. how to thank all of the departments here in the school district to make this happen. had to give a thought to these kids. and the people that i want to get good jobs in the city. to live here, survive, and be successful. i looked a safe city and a solid city. these kids will be the generation that take over the success of a great city like san francisco. there are other programs to be announced that will be part of a whole summer. recreation and park has stepped up to another challenge. as the shootings occurred earlier this year and as we were picking up toward some of the
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higher homicide numbers that have come down a bit, i took it personally to walk the mission and what they view with supervisors. we listened to them and our community response networks. had we listened carefully to what the recommendations were. one of the ideas that came out of that was that we ought to have a place for kids to really come and get away from some of the pressures of their urban hard street neighborhood and to a place where kids enjoy the wonder of just playing, being themselves, interacting with the other kids that maybe they looked across the street and don't see the full value of friendship and living in the same communities.
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to have an opportunity to do that, we look to scrape up as much as we could, and the wonders of that leadership park. the duty of phil's leadership is he will find the time and we will create a special program aimed at at risk youth, and what they call in-risk, youth who have already been visiting our juvenile probation program who do not have to be there if they can turn their lives around. we are focusing on 16 special slots in the month of august, the details of which we will go on in here yet -- we will go on in. we will be working with a
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program of exposure to our camps, to the outdoors, and to emphasize that, rather than lead activities that will be negative to our communities, rather suggests leadership opportunities for our environment, four outdoor leadership, for interacting with other kids. but that placement will occur in august, with the help of all the agencies i talked about providing perhaps a brief moment in which they can participate. before that happens, phil will identify additional slots all through the summer that he has worked hard to increase those slots for camp programs throughout the city. he will go into detail about that. i want to thank phil's
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leadership, and the old department of rec and park. again, increasing the number of slots more than they have this year. we are on course to exceed that with more than 8800 slots identified and more to come we are making strides in that effort. and then, working with all of the agency is a around these programs, the summer programs, increasing the amount of funding that we have to keep kids active buying in an indirect way. even our representative of the library here today, to talk about some of the free programs they are going to offer aimed at kids, passes to our museums and all the other special tassels that will be available to our youth.
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i think this summer is going to mark another enriched summer of programs, activities that we have. again, it is reflective of the city coming together, not thinking this is someone else's problem. this is our challenge. we are responding to the town -- to the challenge not by a grudging attitude, by embracing things that work, things that work together with us, and it will be a positive enrichment for the rest of the summer. i am looking forward to a fantastic summer. i am not going anywhere. i am still working on me budget -- i am still working on the budget and pension reform. i love these kids as much as any of my kids i have raised the summer, and i am looking forward to working with all of you to make sure this summer is a lack of violence and more about eliminating thatio